A theme migration for True Color Wholesale — moved the storefront off an ageing, low-converting theme onto a more capable one built for the store's wholesale, mass-order nature rather than a typical single-item retail flow.
A custom bike builder for Ari Bikes — shoppers configure a bike part-by-part, add optional add-ons, and check out with installment payments through third-party processors Bread Pay and Truemed. My longest-running engagement, carried through the 2024 Fezzari-to-Ari rebrand onto Shopify Plus.
A custom cart page for Ari Bikes, built out from a Shopify free theme — surfaces every spec of the customer's build (frame, suspension, fit measurements) in one place, plus financing and leasing offers through Affirm and Bread Pay right at checkout.
A public Shopify app that brings Instagram-style stories to a storefront, so shops can sell through tappable video and customer-shot content instead of a static gallery. Built at Nordlytica and run on BoomButik.dk and showerlabs.dk.
A custom colour-swatch and size-picker built into the product grid for Marmalade Co., a Fruit of the Loom reseller storefront — shoppers preview variants straight from the collection page instead of opening each product. Built at Nordlytica for the client's Shopify store.
A custom Instagram-Stories-style circle carousel for Marmalade Co. product pages — a horizontally scrollable row of category and promo shortcuts sitting right above the fold. Built at Nordlytica for the client's Shopify store.
Three conversion features built into the Marmalade Co. product page: a tiered quantity/bulk-pricing selector ("Vælg antal"), a cross-sell widget surfacing related products ("Passer godt sammen med…"), and a body-type size finder inside the size-guide popup. Built at Nordlytica for the client's Shopify store.
A subscribe-vs-one-time purchase selector built into the Showerlabs UK product page — shoppers choose a recurring filter subscription (flagged as best value) or a single one-off purchase, right above the add-to-cart button. Built at Nordlytica for the client's Shopify store.
A collection-page overhaul for Nuzira, a camera-equipment store — reworked each row to surface key specs, feature bullets, and shop promotions (free shipping, sample plans) alongside every product, aimed at lifting conversion without forcing a click into the PDP.
A collection page for Fyrn showcasing every seating variant up front — material swatches beneath each product swap the preview image on click, so shoppers see the exact finish before opening the product page. Built at Aesymmetric for the client's Shopify store.
A product customizer built into the Fyrn PDP — shoppers choose support type, wood, brackets, and a leather upgrade, with price and photo updating live. Wired on top of a third-party configurator app whose vendor-side updates occasionally broke the page; each break got diagnosed and patched rather than reverted. Built at Aesymmetric for the client's Shopify store.
A training hub for hijoey, a brand selling buttons that let dogs “talk.” The base theme had no pattern for its four worksheet tracks, so I built one in Liquid — a tab bar bound to a card carousel, each keeping the other in step.
